$META

Mets is facing a key level of resistance at the 690 level, its time to put up or shut up in September, if it can sweep these highs we are on our way to $800 in Q4. In recent news, Muse is the #1 downloaded app in Apple's U.S. App Store just a week after its Sep 8 launch, Meta chief AI officer Alexander Wang confirmed Friday overtaking OpenAI's ChatGPT. It only took 10 days for Muse to take the top spot in the app store, riding on the coat tails of 4 billion active users in the $META ecosystem. Building an AI agent is a task in itself but the distribution model is the hardest headwind to overcome & META already has that problem solved. I believe Muse will be a significant catalyst in META October earnings offering premium features at $20 and $100 a month for users, this is the first time Zuck has monetized in house AI. This is a HUGE opportunity for revenue growth when you factor in a % of active users who would purchase the Muse premium plans.

Current snapshot as of Sept 20 (12 days in) Sensor Tower has 730k US iOS downloads in the first 10 days. Oppenheimer sees META Muse reaching $28B of AI agent revenue by 2027 driven by 115M paying users at the same 6% conversion rate as ChatGPT. BM's base case is 5B added revenue in 2027 in respect to conservative growth on the table below, aligning with Wedbush's 5B target at 4M paying subscribers. With a successful launch and distribution feedback from AI sentiment this base case could easily double in 2027. 



$META Rejected our 690 level as anticipated. On the monthly chart this has been tough resistance. However, we do have META Connect on 9/23 and could be the catalyst to flip resistance to support with them showcasing MUSE at the event. . Analyst Price targets have been updated to $800 + into year end. Shown below.

  • JPMorgan (Doug Anmuth) — Sept 10, 2026 — $640 → $820 (+$180). Also upgraded Neutral → Overweight on Muse / frontier models / Model API

  • Evercore ISI (Mark Mahaney) — Aug 25, 2026 — $820 → $860 (+$40). Kept Outperform; legal overhang / valuation.

  • Rosenblatt (Barton Crockett) — Aug 27, 2026 — $883 → $886 (+$3). Kept Buy; reiterated $886 on Sept 16.

Breakdown of $META Onsight Map:

Spot is $665.75, parked just under this week’s mess. Monday 9/21 is the problem: −6.0M GEX at 675 and 2.3M at 670. That’s short-gamma fuel sitting $5–10 overhead. As long as META is stuck under 670, dealers lean to fade pops into that band. If it pushes through 675 into Connect event (9/23), that same pocket flips from a lid into squeeze fuel into the 680–700 stack.

The real magnets are further out, not Monday. 9/25 is packed at 700 (3.6M). 10/16 OPEX is the fortress: 710 (4.3M). January 700 is 20M. That’s the far call wall, not a near-term target. Net: below 670 this week is chop/fade; reclaim 675–680 and the path is a grind toward 700, with 710 as the October magnet. Don’t treat 665 as support just because the Map starts there, 660 is Bm's line in the sand, under that and we wait for a cleaner entry. Meta Connect is the catalyst that decides whether 675 is a fade or the start of the squeeze.

META Chart: Needs 672+ for breakout potential. Its do or die this week for META imo.